The Print Council Works to Unite Print Proponents with a New Membership Campaign

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A four-part advertising series was also created by NAK to drive demand for the recruitment books. The ads feature situations where print is essential, but has been left out of the picture. For instance, one shows a political rally with participants holding blank placards and posters. Another shows a breakfast table with all the packaging blank. The reader is asked to imagine a world without printing and without The Print Council.