The Quad CTP Squad

"The forerunners were publishers who were looking for ways to present hot editorial content, who wanted to cut cycle time," Frankowski says.

The remaining Quad customers needed time to weigh the risks. Quad has battled this reluctance by showing print buyers how CTP improves quality and turnaround.

"We're working with customers, going through an education process, making them understand where the values are," Frankowski says.