The Quad CTP Squad

At first, the pressroom workers were very skeptical. Then they saw firsthand the benefits of CTP—such as quicker, more accurate make-readies and fewer dust problems.

"It took about two months, and then the press operators were fighting over who got to run the CTP plates," Wheeler recalls.

While educating employees and customers, Quad decided to include another group of students: the customers' customers. Ad agencies, to be more specific. Its Ad Resource Management (ARM) centers have led the schooling for these pupils.