The Quad CTP Squad

"Their ability to get digital advertising in 1995 was nil to none," Frankowski says. "Ad Resource Management became a way for us to educate the ad agencies. It helps our customers receive ads as digital content, so that we don't have this barrier of half the job being digital, half being film."

Quad has established five ARM centers across the country: one in Saratoga Springs, one in New York City, one in The Rock, GA, one in Sussex, WI, and one in Anaheim, CA. The centers act as liaisons with ad agencies, showing them how CTP affects the manufacturing of publications. They also prepare ad materials for the CTP workflow.