The Quad CTP Squad

"The job of the Ad Resource Management center is, among other things, to take in supplied film, digitize it, and make it computer plateready," Wheeler says.

In addition to working with supplied film, the ARM centers preflight digital ads that come in from agencies. While most of these ads arrive as TIFF/IT files, the centers receive a wide mix—from PDF to native file formats. In each case, the centers must assess each file honestly, qualify it, and decide whether it will reproduce properly on-press.