The Quad CTP Squad

With the ARM centers carrying the burden of ad materials and Quad marketing CTP as the way to be, don't be surprised if the remaining CTP holdouts soon swear off conventional plates. Quad estimates that the percentage of its customers committed to CTP should reach the high 90s by the end of 1998.

Print buyers who have made the switch should expect even more exciting CTP developments from Quad in the near future. The company plans on adding job-tracking capabilities and improving color calibration for even more consistency from prepress to press. Also, Quad intends to bring the ARM centers directly to the customers through Web-based browsers installed at the end users' offices.