The Rise of Direct Mail Shows Change in the Use of Print

Periodicals have not grown at all; while it seems from other data that the number of magazines mailed has increased, their reduced page counts and circulations have netted out to basically zero in terms of total weight that has gone through the postal system. Lighter weight papers, changes in size, are literally, just around the edges. If periodical shipments were to keep up with the economy’s real growth, they should be back up at the 100 line or above. This is not the case, nor is it the long term forecast.