The Rise of Direct Mail Shows Change in the Use of Print

Why is direct mail growing? One of the factors is the growth in the number of small businesses. The latest measure, based on Bureau of Labor Statistics data that we analyze every month, there are now an average of 81,000 net new businesses (births minus closures) every month. Any wonder why Staples has been a solid performer among retailers? Or why Vistaprint continues to grow its business producing supposedly unprofitable specialty items like the most mundane business cards? Or why Staples is investing in its copy shop operations?