State of Web Printing: Web Offset: Still on a Roll?

A WISE sage once suggested "We don't know (what) we 
 don't know." It's been suggested that the wise man in question was Donald Rumsfeld. It's a less-than-elegant turn of phrase, but clear and simple in its delivery. We will be applying this mantra to the state of web offset printing.

Understanding change is realizing that not every revolution will leave a trail of victims, or technology, in its wake. Some movements are gradual. Yes, there have been bloody, brutalized casualties. Just ask your Smith Corona typewriter what it's been up to these days. (Answer: it went to Dr. 90210, had a processor installed and is now an HP Compaq Presario.)