State of Web Printing: Web Offset: Still on a Roll?

Probably the best friend of the web offset printer is the aforementioned lowballer going out of business—and taking needless excess capacity with it. But Pontillo sees growth opportunities complemented by digital printing.

"The digital arena, which allows one-to-one marketing, will continue to grow," he says. "That has been a real niche for a lot of smaller players. I think you'll see bigger printers getting into it as a support function for their customers."