State of Web Printing: Web Offset: Still on a Roll?

We've learned from the past enough to know we cannot predict the future with reasonable certainty. Still, that doesn't mean we can't or shouldn't plan according to trends; some are more of a slave to them than others.

Consider the current and future state of web offset printing. How do we gauge its current performance in relation to where it is heading, when factoring in change variables such as digital printing and shorter run lengths? Let's ask the pros.