State of Web Printing: Web Offset: Still on a Roll?

Michael Murphy, president of St. Louis Park, MN-based Japs-Olson and the industry keynote speaker at this month's Web Offset Association (WOA) Offset & Beyond Conference, feels web offset provides a number of advantages in his company's markets. "Makeready times have improved over the past decade due to the integrated register and closed-loop color systems," he says. "Though not competing directly with sheetfed, we find that new web press technology makes web printing cost competitive as low as 10,000 impressions.