State of Web Printing: Web Offset: Still on a Roll?

Faust sees a bevy of opportunities that present themselves in concert with other technologies. With web offset most suited toward medium-to-long runs, he believes larger vertical markets can incorporate digital printing for short runs and for customization.

"We need to provide transparent offerings, providing clients the most cost-effective manufacturing platform based on their individual and specific marketing needs," Faust relates. "This includes our ability as client marketing partners to provide multichannel offerings—from e-offerings to print and strategic distribution of their printed products."