The Secret of Selling Postpress

There's A dirty little secret among some of the country's largest printers. It's not something they all want their competitors to know. And it has to do with the most overlooked part of the print stream.

Their secret? The bindery can sell print jobs.

Traditionally, the bindery was seen only as a necessary evil, the unpopular room tucked in a corner of the plant, where the product was finished once all the "real work" of designing and printing was done. Print buyers would look for companies with the most advanced prepress areas and pressrooms, and then expect that the product would be cut, folded and bound as a matter of course.