The Secret of Selling Postpress

"It's a total package picture. We can fold, pack and get the whole package out to 1,200 or 1,500 locations," says Craig Kellem, Watt's co-owner. "The big corporations don't have warehouses to do that anymore."

That shift in the clients' needs goes hand in hand with the demand for shorter runs with faster turnaround. To meet those demands, Watt Printers needed a bindery capable of finishing the work coming off the press without creating a bottleneck.