The Secret of Selling Postpress

As runs get shorter and faster turnarounds become more necessary, waste becomes a larger and larger issue. The key to success is getting rid of the waste to create a seamless workflow. And the payoff could be substantial.

"If we're going to survive and to thrive, we will need to engineer greater levels of throughput and velocity into our postpress operations. It is one of the few remaining value-added generators," Thornton told the Postpress Inforum. "It can be a cash register for us."