The Secret of Selling Postpress

Not so in other areas. As the prepress department becomes more computerized, it also becomes easier for customers to do more work on their end. Already, many clients walk into shops carrying a disk with a digital file that is ready to become a plate.

"The customer is involving himself to a much greater degree in the front-end, prepress processes. In fact, more and more of the prepress work is being executed by the customer and presented to the printer for output," says Mike Thornton, vice president of Progress Printing in Lynchburg, VA. (Thornton explained this to a group of printing and finishing executives at the