The TransPromo Revolution

Challenges Faced by the CMO

TransPromo solutions can have a major impact on marketing effectiveness, helping to improve the CMO's job performance. Today's CMOs have one of the most precarious jobs in the C-suite, as they face the conflicting challenges of new channels of distribution, a 24/7 global economy, pressure to deliver identifiable ROI on their marketing spend, and the need to work with rapidly evolving technologies that are changing the face of marketing. Marketers are being required to more efficiently and effectively segment their markets, attract new customers with continuity campaigns that cultivate engagement, support multiple channels of distribution with comprehensive materials aligned to the specific channel, identify cross-sell and up-sell opportunities, and maximize the lifetime value of the customer.