The TransPromo Revolution

Key TransPromo Drivers

There are four key drivers that make right now the perfect time to adopt TransPromo:

o The need for better ways to reach customers

o Advances in technology

o Savings on postal costs

o Challenges faced by the Chief Marketing Officer (CMO)

Reaching Customers

While the statistics are all over the map, one thing is clear: today's consumers are drowning in a sea of unrelated marketing campaigns. Corporate marketers are seeking new methods of communication that cut through the clutter of marketing messages that consumers are exposed to every day. As most companies are placing an increasing emphasis on marketing ROI, marketers must seek ways to communicate with customers in a manner that is likely to carry some level of certainty that the message actually reaches the recipient. Unfortunately, many conventional methods of communication can make it difficult to determine which messages are actually getting through. To further complicate the situation, consumers are becoming much savvier about filtering out unwanted information.