The TransPromo Revolution

Digital color presses are clearly a key enabling force that is driving the transpromotional market. Because the price/performance ratio and quality of these presses has improved, organizations can more easily and affordably colorize critical transaction information contained in these documents and add promotional messages--including text, graphics, and coupons--to capture a customer's attention. Study after study has proven that information printed in color is far more likely to be read and retained than information that is printed in black & white.