The TransPromo Revolution

One past barrier to the growth of using full color transactional documents was the incremental cost per page that was encountered when using full color. Nevertheless, operating costs for these presses have since dropped significantly and are now as low as 3 to 10 cents per page. Recent survey statistics revealed that about 46% of businesses use some digital color for their transaction printing, up from 39% in a 2002 survey. Studies have shown that the effective use of color and personalization outsells traditional black & white messaging by as much as 80%, and color production costs continue to fall.