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In an analysis of the cost (not price) of producing a TransPromo document, InfoTrends found that for a 4-page document in which pages 1 and 3 are printed in full color and pages 2 and 4 are printed in monochrome, the net total cost difference per document was only $.0654 over using pre-printed color forms with black print. The pertinent question is, are your customers worth an additional investment of $.0654 per document? For many organizations, the answer is yes. Some organizations are also finding that many new income sources offset this expense.
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