Mailing & Fulfillment — Maximizing Postal Discounts

“The printer must build a strong relationship with agency and design teams, keep a close eye on the size and weight of the piece, and provide format and paper alternatives to support maximizing postal discounts while achieving marketing and production goals,” Andersen states.

He says one of the most costly mistakes at the concept and design stage is not taking advantage of subject matter experts. The USPS has a staff of local and regional mailpiece design analysts and maintains a Pricing Classification Service Center at the national level. And, of course, clients will be happy to know that these resources are free.