Mailing & Fulfillment — Maximizing Postal Discounts

Management and proper hygiene of a mailing list is pivotal, according to Nichols of CP Solutions. “In my opinion, and this is arguable: The list is 50 percent or greater to the success of the campaign,” he contends. “Offer and design make up the other 25 percent each.

“Data analysis tells you how to put creative and selling strategies together. Analyze your database on the front and the back sides. Reducing the number of pieces going out is the Number 1 way to reduce postage.”