Mailing & Fulfillment — Maximizing Postal Discounts

“I had a client who told me that my printing price was a little higher than the competition’s,” notes Paul Nichols, president of Tulsa, OK-based CP Solutions, a Consolidated Graphics company. So Nichols made the customer a tongue-in-cheek offer: He would print and mail the job for the price quoted by his competitor, plus $100,000. The buyer was dumbfounded, waiting for the other shoe to drop. Why would Nichols ask for a hundred grand over the match?