Mailing & Fulfillment — Maximizing Postal Discounts

“In return,” Nichols told the client, “I’ll give you $319,000 back in postage (savings).”

The client had a tough time getting over Nichols asking $5,000 or $10,000 above the competition for the printing portion and could not fathom saving $419,000 in postage. The $419,000 is correct; Nichols wouldn’t dare ask for the $100,000 juice, even though he would be saving the client hundreds of thousands in postage costs. But you can bet that had Nichols shared a few ideas on saving postage without getting the contract, the print job would’ve been bidded out again.