Mailing & Fulfillment — Maximizing Postal Discounts

Printing Not a Commodity

Some buyers (we won’t say all) view print as a commodity and hunt for bottom-dollar pricing. And there are those printers who do little to refute the stereotype that printing is just printing. But, for those printers that make a living in the mailing realm, they well know that postage is not just postage—unless postal costs are not an issue, which is not likely the case, since buyers are trying to milk that last 10 percent from you on the printing side of the job.