Mailing & Fulfillment — Maximizing Postal Discounts

The best-kept, and maybe least-marketed, secret in printing and mailing circles is the role printers play, or could play, as consultants in the entire cradle-to-grave process. When print buyers pause to consider the numbers that are being crunched on the postage end—numbers that dwarf printing costs—they realize that perhaps the least value that direct mail printers offer in the overall job is the actual printing.