Mailing & Fulfillment — Maximizing Postal Discounts

The Pressure’s On

The direct mail channel is already under intense pressure, hampered to a degree by a sluggish U.S. economy, increasing postal costs, dwindling response rates and alternative Web-based marketing channels. A paper recently commissioned by the Direct Group, a fully integrated direct marketing solutions provider based in Swedesboro, NJ, and authored by the strategic consulting firm Winterberry Group of New York, sheds light on opportunities emerging around the development of comprehensive postal optimization strategies.