Mailing & Fulfillment — Maximizing Postal Discounts

Titled “A Strategy for Savings: Postal Optimization and the Future of Direct Mail,” it explores the leading drivers of postal optimization adoption. Some of its findings, from a cost savings standpoint:

• Though widespread understanding of postal optimization and its high-level benefits finally reached an industry-wide “tipping point” about 18 months ago, many marketers—including several of the nation’s largest direct mailers—have yet to fully integrate a comprehensive postal optimization execution plan into their long-term direct mail strategy.