Mailing & Fulfillment — Maximizing Postal Discounts

• Effective postal optimization execution requires the integration of multiple tactical tools, potentially including data hygiene, commingling and various logistics solutions depending on the marketer and the specific needs of its direct mail program.

• The critical importance of scale in driving optimization efficiency (especially in relation to volume-oriented commingling production) has served to bifurcate the direct mail production industry into a small corps of “mega-players” that have the tools and the capacity to drive such value, and a large general community of smaller providers that have little choice but to outsource such work or offer less comprehensive optimization solutions.