The World of Print is Flat Too!

For novice exporters, Canada and some European nations can provide an effective launch pad. As Table 2 (click thumbnail below) illustrates, 10 of the top 15 world markets are in the developed nations of the world; these are the larger and easier markets for novice exporters. Despite the fact that some of these markets are experiencing the tough climate that we find in the U.S., they still offer opportunities. For instance, a strategy targeting England, Canada and Australia in which to start export activities would yield a potential market of $57 billion on top of the U.S. market of $182 billion. Throw India into the mix, and your market potential climbs to $71 billion. Combined with no language barrier, this can be an attractive starting point for going global.