The World of Print is Flat Too! — Part Deux

In the October 2006 issue of NPES News, we highlighted the preliminary findings of Phase 1 of the PRIMIR study on the Worldwide Market for Print. Phase 3 of this study is now essentially complete and was presented to the member-ship at the recent NPES Industry Summit. The message from this report is clear. . .if you’re not thinking global, you better begin investigating international markets soon. If you are a global marketer, there may be some markets not currently on your radar screen worth taking a closer look at going forward. In this issue, we will explore the top level global printing market and the market for printing equipment and supplies.