The World of Print is Flat Too! — Part Deux

For years, the common belief relating to the world market for print was that the U.S., Europe and Asia each accounted for about a third. As it turns out, that assessment was fairly accu-rate as the report shows that North America accounts for 32 percent, Europe 32 percent, Asia 28 percent and the rest of the world about eight percent of the $610 billion world market. However, going forward to 2011, the report projects that the action is shifting “east” as North America will account for 28 percent, Europe 31 percent, Asia 30 percent and the rest of the world 11 percent of the projected $720 billion world market. It is also important to point out that there are two opposing trends taking place in the European arena as Eastern Europe grows at an impressive 51 percent, while growth in Western Europe over the five-year period is about 12 percent.