The World of Print is Flat Too! — Part Deux

Looking at individual country markets, Table 1 shows the top 12 markets on a dollar volume basis in 2006 and 2011. There are really no surprises in this data, other than the fact that China has already displaced Germany and the UK as the third largest print market. However, by 2011, India will rise from the 12th largest mar-ket to number eight. Another of the 12 fastest growing markets are in Asia, headed by India and China, but perhaps more interesting are the opportunities in Indonesia, Malaysia and Thailand, all with growth rates in excess of 50 percent. . .albeit from a smaller base. Another market warranting serious attention is Poland with a growth rate exceeding 50 percent but with a substantial base of $3 billion growing to $4.5 billion by 2011.