There’s Gold in Them Hills

There should be no doubt that a gold rush is already occurring and will continue to grow in our industry. In 2006 the worldwide market for print was $610 billion; in 2011 it is forecast to be $721 billion, an 18.2% increase. In the area of equipment and consumables (substrates excluded) the market in 2006 was $47.8 billion and it is forecast to grow to $57.8 billion in 2011, which is a 21% increase. When we consider the forecast for the next five years for China and India, you can see at right how leaving them out of your future market mix would exclude you from the largest growth areas our industry has seen in our lifetime.