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For all the things CTP has done for Lithocraft—eliminating film, saving time and eradicating registration problems—a return on investment was not the motivating factor in purchasing the Scitex Lotem.
"We didn't even look at return on investment. For us, it was more of a quality decision," Maxwell points out. "We knew that the quality of the plates and the printed product were going to be so much more superior to film.
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