Thermal Plates -- The Heat is On

So, the question arises, according to Musselman, over where each solution has its best fit. "Many factors influence the decision, but one differential factor is run length. Taking the U.S. market as an example, only 1 percent of press runs are for more than 250,000 impressions, and only 9 percent of the sites ever need a plate that runs more than 200,000 impressions." For these extra long-run requirements, he agrees that thermal is a good fit, since with baking, most thermal plates can run more than 1 million impressions.