Thermography & Embossing — In-house vs. Outsource

This single account sends Docuprint 150 to 250 business cards per month, each with a run length ranging from 500 to 1,000. Rather than spread this work among trade thermographers, Docuprint invested in a machine to handle the business cards personally.

While Ted Van Pelt, president of Nokomis, FL-based Therm-O-Type, encourages quick printers to invest in thermography equipment, he doesn't discourage them from using trade thermographers. According to Van Pelt, quick printers are better off handling PMS and other specialty thermography jobs themselves, leaving typical work to trade sources.