Thermography & Embossing — In-house vs. Outsource

Van Pelt notes that wholesalers prefer to keep the workflow constant, moving at top speed. "It's bang, bang, bang," he says.

In addition to thermography equipment, Therm-O-Type markets foil-stamping equipment. "The thing with foil stamping and embossing, anybody can put in a press and make a small fortune," Van Pelt says.