Thermography & Embossing — In-house vs. Outsource

Still, before you add any embossing equipment (or thermography equipment, for that matter), consider your limitations. Certain trade printers have a tight lock in specific niches. Stephen Fossler Co., a Crystal Lake, IL, company specializing in embossed foil seals, is a good example.

"We're using old technology," says Bob Sandidge, corporate marketing manager. "You need the really heavy presses to smush the foils. It's a process that's a little bit different than the normal printing process.