Thermography & Embossing — In-house vs. Outsource

"We have 20 presses running," he adds. "If you had one press running, I don't know how you could make it work."

However, in some cases, you can make things work with a single machine. Docuprint Imaging did. But the shop didn't add a thermography machine in the hopes of finding work later; the work was already there.