Think Patented : Leading a Revolution

"That transition from Patented Printing to Think Patented was so that people didn't pigeon-hole us into that print world," Winther adds. "While Think Patented became our name, it also became a call to action. We did some cool marketing jaunts off of that."

Today, Think Patented's marketing services/cross-media provider portfolio (with a dollop of ink on paper) continues to grow in the nebulous realm of mind share. This year the company launched and has published three issue of The Noodle, a marketing-centric magazine that does not masquerade as a thinly-veiled sales tool. It features third-party content, including charts and studies, along with bylined articles. As its title suggests, The Noodle is all about pushing ideas.