Think Patented : Leading a Revolution

"We talk about being a go-to 
resource for clients and The Noodle is just one way of bringing resources to them," states Dave McNerney, director of sales and marketing. "The Noodle is not a magazine based on selling advertisements; there's not a call to action. Noodle is really about Think Patented elevating its brand and being looked to as a thought leader. The publication is targeted directly to marketing people, not procurement or print buyers. It's a way to show off a little and display some really cool printing techniques. It showcases our quality printing capabilities, as well as value-added techniques that creatives and marketers might consider."