Think Patented : Leading a Revolution

"We can't lose focus of what we've done," Ken McNerney concludes. "We have to remain focused and true to our word. A lot of what has gotten us to where we are today is the internal sell. It's trying to convince a pressman why we're hiring Web developers, and him not worrying about 'where's my job going tomorrow,' and it's tough. We used to be a printer and now we don't tell anybody that we're a printer...it's been a big internal sell.