This Job Is on the Bag

[The Proposed Solution]

Having ended up with a surplus inventory of shopping bags, the Ohio-based supply house to retailers decided to do a direct mail campaign targeted to customers who only order supplies every few years. It started by generating a list of companies that had purchased retail shopping bags during the past three years, then removed buyers that had recently placed an order. The remaining prospects were sent an oversized, full-color, glossy postcard.