This Job Is on the Bag

Finally, an alphanumeric code was imprinted on the card that customers could provide when placing orders to receive free shipping. This helped Paxar track a response generated by a card.

[How It Was Produced]

Early Express primarily used an HP Indigo Press 1000 digital color printing system to produce the pieces. After the cards were printed, though, they were UV coated on one side using an ABDick 385 Pro sheetfed press to enhance their appearance and to provide protection from marring in the mail stream. The layout was created in QuarkXPress, then HP Indigo Yours Truly software was used to add the personalized elements. The mailing list was processed with Accuzip software.