This One's for Ladies Only --DeWese

The rationale seems to be, "We can't get enough customers, but we can damn sure can get more equipment. Maybe, if we build it with more equipment, they will come." This kind of thinking is what leads men to bet and lose big bucks on pro football.

As a result, depending on which expert you believe, the printing industry has too much capacity by factors ranging from 20 percent to 40 percent. Capacity is another word for "supply" or, in the case of the printing industry, another word for prepress, press and bindery equipment.