This One's for Ladies Only --DeWese

This has happened in several of the printing industry segments, the most notable being the largest segment: general commercial printing. Pizza shops are a fragmented industry, but customers can't go in and negotiate the price of a large pepperoni or get the proprietor to throw in free anchovies.

Once they have entered the industry, the mostly male printing company leaders have proven to be equipment junkies. You've all seen men indulge their cravings for machines in their lives—boats that sit in the backyard, fast cars, power tools, tractors, etc.