Metzgers' Journey to the Head of the Class --Michelson

IF YOU were writing a historical novel based on the real-life saga of a graphic arts business that had to reinvent itself—again and again—over the course of several decades, Metzgers Printing + Mailing would serve as the perfect case history. Founded as a typesetter in 1976, the Toledo, OH-based company rode the desktop publishing (DTP) wave in the mid-’80s to become a DTP service bureau, before transitioning itself into a color copy center and then a color separations business. During the ’90s, the now-prepress house morphed into a printer, providing digital and sheetfed offset color work, wide-format and direct mail services. The new millennium passed, and Metzgers embraced a computer-to-plate workflow, variable data digital color output and one-to-one marketing services, coupled with in-house finishing, fulfillment and warehousing. Today, as a direct marketing solutions provider, Metzgers supports cross-media campaigns with Web-to-print storefronts, PURLs, microsites, e-grams and more.